01
Medical practice
Professional profile, booking, schedule, remote consultation and service controls.
Case study
Shafano: a digital-health ecosystem from booking to pharmacy
A multi-role health platform spanning doctor discovery, in-person and online booking, home visits, payments and wallet, maps and tracking, pharmacy and prescriptions, support chat and real-time notifications.
LaravelMySQLRedisREST APIDockerCI/CDOpenTelemetry
HealthTech Case Study · Shafano
When a healthcare website becomes operating infrastructure
Shafano is not only doctor discovery or appointment booking. It is a multi-role platform connecting patients, doctors, reception, administrators, pharmacy and diagnostic services through a shared backend and API layer.
4 doctor service modesIn-person, text, video and home visit
Role-basedSeparate admin, doctor and reception access
Web + Panel + APIUser experience, operations panel and backend
Production CI/CDDocker, Nginx and automated delivery
B2B HEALTHCARE
Who can this architecture serve?
The product is organized around real healthcare workflows rather than isolated pages.
02
Clinic
Multiple doctors, reception, queues, records, prescriptions, payments and administration.
03
Pharmacy
Products, prescriptions, orders, inventory, tracking and operational reporting.
04
Labs & care services
Lab orders, results, imaging, home services and patient-journey integration.
PRODUCT CAPABILITIES
Capabilities implemented in the product
These capabilities are derived from Shafano’s actual application modules and APIs.
Doctor profiles & booking
Professional doctor pages connected directly to appointment workflows.
Digital waiting queue
Queue status, next-patient calling and visit completion.
Telemedicine
Sessions, joining, messaging and file exchange.
Digital pharmacy
Products, cart, checkout, orders, prescriptions, payments and delivery tracking.
Prescriptions & records
Prescription workflows, medical notes, referrals, lab and imaging requests.
Lab & diagnostics
Tests, orders, results and verification.
Payments & wallet
Invoices, gateways, payment history, refunds and wallet.
Management & reporting
Doctors, clinics, pharmacies, orders, payments, reports, SEO and operations.
Home services
Home-visit requests, status and location updates.
AI-assisted interaction
AI chat and initial symptom pathway designed as guidance, not a replacement for medical diagnosis.
PATIENT JOURNEY
The connected digital patient journey
The platform becomes valuable when each capability continues the previous step.
01Doctor discovery
02Service choice
03Booking
04Queue / telemedicine
05Prescription / record
06Lab / pharmacy
07Payment & follow-up
SHAFANO VISUALS
Visual assets from the Shafano experience
This case study uses visual assets served by the Shafano product itself.
Explore live product areas
Visuals in this section are served from the Redcoweb media library and Shafano product assets.
ARCHITECTURE
Architecture designed for product growth
A shared backend and modular APIs let web, admin and app experiences evolve without rebuilding the entire platform.
LaravelMySQLRedisREST APIDockerCI/CDOpenTelemetry
01 — The challenge
The challenge
Healthcare journeys are often fragmented across phone calls, reception, booking, payments, prescriptions and pharmacy workflows. The core challenge was to connect patients, doctors, reception and administrators through clear data and permission boundaries while keeping the mobile journey simple.
02 — Redcoweb solution
Redcoweb solution
Shafano combines a Next.js customer experience, Laravel backend/API and a separate administration surface. Doctor search, booking modes, payments, wallet, maps, pharmacy, prescription requests, medical advertising, support chat and Reverb notifications are separated into connected modules that can evolve independently.
03 — Outcome
Outcome
The result is more than a medical website: it connects patient acquisition with day-to-day healthcare operations, gives operators clearer visibility into appointments and services, and provides a foundation for new channels without rebuilding the product.
REDCOWEB JOURNAL
Related reading for healthcare operators
Three Redcoweb articles examine the same architecture from clinic and pharmacy perspectives.
HealthTech
What Should a Modern Digital Platform for a Clinic Include?
From online booking and digital queues to doctor dashboards, telemedicine and records: a practical review based on Shafano.
Read article ←HealthTechA Digital Pharmacy Is More Than an Online Store
Real digital pharmacy operations require products, prescriptions, orders, payments, inventory, tracking and reporting, not just storefront pages.
Read article ←HealthTechDesigning the Digital Patient Journey: From Booking to Telemedicine
Digital care becomes valuable when discovery, booking, consultation, prescriptions, diagnostics, pharmacy fulfillment and follow-up become one connected journey.
Read article ←Run a clinic or pharmacy? Think beyond a website.
Redcoweb can design the UX, architecture, backend, management panels, integrations and production delivery around your real operating workflow rather than a prebuilt template.